PR & Creative Collaborations

How PR Works When You’re a Monthly Social Media Client: The Opportunity Collection
 
My PR approach is about being in the right place at the right time and having someone who understands your business paying attention when opportunities come up.
 
When you are a monthly client, you are automatically part of my Opportunity Collection. This means that when media requests, collaborations, features, or promotional opportunities cross my desk, I am already thinking about you.
 
If an opportunity makes sense for your brand, I will put you forward.

PR is not a separate pitch service and it is not a guarantee of press. It cannot be forced. It is access built on real relationships, timing, and fit.
 
PR Access and Monthly Package Priority
 
• All monthly clients are included in my Opportunity Collection
• Opportunities are shared and prioritized based on brand fit, availability, timing, and package level
• Clients in higher tier monthly packages receive higher priority consideration when opportunities are limited or time sensitive
 
If you are not in my highest monthly package but would like higher priority consideration for PR opportunities, High Priority PR Access can be added for an additional monthly fee. Pricing is available upon request.
 
PR Built on Community, Trust, and Connection
 
PR works best when it is rooted in genuine relationships, local knowledge, and trust. That is where I have a strong advantage.
 
I grew up in West Hartford and my family has deep ties to Hartford and the surrounding community. I understand the local business landscape, the culture, and what truly resonates here. This is lived experience, not surface level familiarity.
 
I actively work with and maintain strong personal relationships with local business owners, influencers, and media outlets. These connections have been built over time through collaboration, consistency, and trust, not cold outreach or one off pitches.
 
I also serve on the board of the West Hartford Chamber, which keeps me closely connected to the local business community and aware of opportunities as they arise.
 
In addition, I spend at least 10 hours every month networking through events, meetings, and community involvement. This is where conversations happen, relationships grow, and opportunities naturally come to light.
 
Because of this, when I put a client forward for an opportunity, it is intentional and thoughtful. I know the people, I understand the context, and I know which brands make sense for which opportunities.
That is why PR is built into my monthly work. I am already in the rooms, already having the conversations, and already thinking about my clients when opportunities appear.
 
What if You’re Just Looking for PR?
 
PR looks different for every business. Some brands need support around a specific launch, event, or moment. Others are looking for guidance, positioning, or help navigating opportunities rather than ongoing content creation.
 
If you are interested in PR only, I offer custom, project based PR support by inquiry.
This begins with a conversation. We will talk through your goals, timing, audience, and what success realistically looks like for your brand. From there, I can outline what support makes sense and what to expect.
 
Because PR is relationship driven and opportunity based, it is never one size fits all and it is never guaranteed. Any PR work is rooted in transparency, fit, and clear expectations.
 
If this sounds like what you are looking for, reach out and we can discuss what PR could look like for you and your business.