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Do's & Dye Salon

West Hartford, CT

Do's & Dye Salon

About the Salon

Content creation
brand photos
Insta Highlights

At the heart of the vibrant Do's & Dye salon is Julie, a visionary in the realm of hairstyling. It isn't just her ability to create beautiful blondes and hair styles, but the way she cultivates an environment where each individual’s story takes center stage.

The Goal

Our content strategy revolves around encapsulating the salon's ambiance—a laid-back, inviting haven where clients seamlessly transition into feeling like old friends. I aim to spotlight key themes mirroring this experience: Friendship, approachability, boho vibes, edgy elements, a touch of girlish charm, all wrapped up in an atmosphere radiating pure fun.

Brand Photography

Julie & Abbey are the gals in the beauty parlor daily. Our goal is to showcase their friendship and love for what they dye for.

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Key Words: Friendship, approachable, boho, edgy, girly

Social media Content

On content days I come to the salon and take photos and videos. 

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B-roll is critical to content creation! I provide Do's & Dye with the video to create their own content. We also plan out a few videos that I shoot and edit! 

Bridal team

Julie has built a bridal team over the past 2 years. Starting with hair and building on a team of talented makeup artists, Do's & Dye already have over 30 weddings for the spring 2024 season!

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Key Words: Friendship, approachable, boho bride, fun

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